Large corporations today aren’t the only ones tapping into the power and potential of artificial intelligence (AI), machine learning and other advanced technologies. There are a number of tools that can help small to midsize businesses with efficiency, productivity and organization. Here are five of the best ways that AI can help small business owners :

Generate employee engagement and development. Small businesses that do not have the resources to hire an HR person can use AI tools to help monitor employee engagement and gather feedback on development needs. These tools can also enable employees to give feedback and share concerns they may have. Business owners and startup founders need to find ways to foster a positive workplace culture where we can assure our team members that their feedback is heard and understood.

Determine market fit. There are AI-enabled tools that can determine product-market fit quickly by tapping the power of machine learning to understand consumer segmentation. Instead of having to pour over endless amounts of data manually, businesses can use AI to quickly gather and analyze market analytics. Small businesses can also become more targeted in their advertising, both traditional and online, using AI. Instead of blindly targeting consumers, AI is able to pinpoint customers and give the business a better insight into targeting their customer base.

Improve customer service. AI tools can assist employees by improving customer service and consumer support. For example, AI tools can sort customer tickets, answer online questions and forward messages, questions and problems for human assistance. These tools allow small businesses to dedicate resources in a much more efficient manner while increasing customer engagement and satisfaction.

Use ready-made solutions. Small businesses have access to a large assortment of dedicated AI tools that automate or streamline many processes and day-to-day tasks, especially in their office spaces. These AI-enabled tools perform a variety of functions from managing communication to giving business insight reports. At Anonimous tech, for example, our AI-enabled platform allows the Client (Citec) to have control over the automated documentation process.

AI tools enable small businesses to thrive in an ever-changing marketplace, giving them the same edge that much larger organizations could leverage. The options for using AI might seem endless for business owners -- gathering data analytics, finding and leasing corporate real estate, managing day to day communications, scheduling meetings and more. Small businesses are able to improve their efficiency and responsiveness in the marketplace.

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